Ubiquiti UniFi is now the gold standard for a reliable, secure, modern, cost-effective, and easy-to-manage network solution.
But what about Cisco, Fortinet, Juniper, Sophos, DrayTek, Huawei, SonicWall, etc.? Aren’t they the best?
Some aren’t too bad, but the problem is that whenever we investigate companies using these systems, we find they’re often poorly set up, riddled with vulnerabilities, running outdated legacy software with minimal patching, and burdened with massively expensive license fees. They claim amazing protection but frequently fail to deliver under real testing. They’re also overly complicated to configure, causing IT staff to misconfigure them almost constantly. As a result, they often provide worse protection overall.
Many IT companies are stuck in their ways, unwilling to try something unfamiliar—and lacking the knowledge to move on to something better. It’s not the 1990s anymore.
With Ubiquiti UniFi, IT staff get an easy-to-understand overview of all network activity, intuitive configuration tools, and powerful security features like IDS/IPS, DPI, application control, network zones, and QoS, plus optional high-security rule sets. Everything works seamlessly together—from Wi-Fi units with roaming support, to Layer 3 switches, to the simple device adoption process and secure cloud management.
UniFi also offers a complete ecosystem: NAS (file storage), NVR (CCTV), advanced AI analytics, smart environmental sensors, door access, intercoms, VoIP phones, and much more. Instead of spending hours setting up a new device, it often takes just minutes—and it’s done right the first time.
Another critical factor today is the location of the hardware and software development. Equipment from high-risk countries simply can’t be trusted anymore. We’re constantly discovering “bugs” in other products that are actually hidden backdoors. Ubiquiti, by contrast, is highly reputable. All development is done in-house in the USA, and their code is known to be secure. They also offer excellent community engagement and daily development updates across their entire product range—so you can even take part in shaping the future if you choose to.
Cost! Why would anyone pay extreme equipment costs and exorbitant yearly license fees that other brands demand? UniFi equipment is license-free—regardless of how many users or devices you have. The amazing part is that it’s powerful enough for serious global enterprise, yet cost-effective enough for use in the home.
Why have all these major companies shown in the image below – switched to using Ubiquiti Unifi?
Here’s a breakdown of why UniFi stands out across those categories:
🌐 1. Unified Ecosystem
UniFi offers a single-pane-of-glass management interface (UniFi Controller / UniFi Network / UniFi Protect) to manage:
- Routers (UniFi Security Gateway / Dream Machine / UDM-Pro)
- Switches (PoE and non-PoE)
- Wireless Access Points (WAPs)
- Cameras (UniFi Protect)
- Door access systems (UniFi Access)
- NAS / Storage (UniFi Storage)
This integration is rare and valuable, especially for IT admins or installers who want a cohesive, scalable solution.
🧠 2. Centralized and Cloud-Optional Management
- Run the UniFi Controller on-site or in the cloud — no vendor lock-in.
- Manage multiple sites/locations from one interface.
- Full visibility of network topology, clients, bandwidth usage, and more.
Compared to other brands, Ubiquiti offers enterprise-grade visibility with much lower cost and complexity.
🔐 3. Network Security & VLAN Management
- Powerful firewall and routing rules via UniFi Gateway / UDM / UDM-Pro.
- Easy VLAN setup and isolation (IoT devices, guest networks, etc.).
- Intrusion detection/prevention (IDS/IPS) built-in with Threat Management (on UDM/UDM-Pro).
- QOS to ensure your internet traffic that is important like phone calls are always first in line.
- Secure VPN (Wireguard, etc…) and L2TP support for remote access. Including mobile router integration.
A high level of security for enterprise businesses and any serious about security home user.
📹 4. NVR / CCTV System: UniFi Protect
- Integrated NVR support via UniFi Protect on devices like UDM-Pro, UNVR, and Cloud Key Gen 2+.
- No subscription fees (vs Ring, Nest, Arlo, Hikvision, etc.).
- Cameras (G3, G4, G5, G6, AI series) offer SMART AI (Accurate) detection: people, vehicles, license plates, zones, etc.
- Remote access with strong encryption.
- Extremely easy to use timeline scrubbing to view footage on PC, Mobile or Viewport TV.
- Events and alerts are indexed and easy to browse.
- Integrates an extensive alerts and alarm management system with smart (home assistant) integration and webhooks.
- Local AI Key features to process all AI functions locally for a wide range of image recognition features. (Eg: Find a man with red bag this morning in the cafe or find a truck with this registration plate)
This turns your network hub into a turnkey surveillance solution.
💾 5. NAS & Storage Integration
- UniFi’s newer UNVR and UniFi Storage offerings support RAID, expandable storage, and seamless integration with UniFi Protect.
- This is for dedicated network file storage that is scalable, multi-array with built in backup options. Fast and reliable.
- It does not provide the array of additional third party software like QNAP but we found those devices to be extremely insecure. So we recommend not having a NAS with anything else installed. Simply store your data and keep it safe.
- Does also provide an easy camera footage retention and backup solution to expand on the UNVR abilities.
💸 6. No Licensing Fees
Unlike Cisco Meraki, Aruba, or some NVR solutions:
- No annual licenses
- All software updates and cloud access are free
- Saves clients money in the long term, especially for multi-site deployments
🧰 7. Installer and SMB-Friendly
- Easy setup via app or browser
- Stunning user interface compared to clunky enterprise software
- Affordable hardware that’s reliable and stylish
- Wide community support and active forums
- Constant firmware and feature updates
🧩 8. Scalability
- From one house to multiple hotels, campuses, or office buildings
- UniFi scales vertically (more devices) and horizontally (more services) without changing platforms
There is no situation we have seen that would not indicate that a UniFi solution would not be the best fit.
Now you can fire half the IT staff, reduce IT expenditure, send everyone on holiday and have far less problems.. 👍
